Delhi-based footwear brand, Asian Footwears, has recently announced the appointment of former Indian cricket captain, Mahendra Singh Dhoni, as its new brand ambassador. This strategic collaboration aims to create a revolutionary alliance that combines dependability, toughness, performance, and style in the world of footwear. Asian Footwears, a renowned company with a rich legacy of thirty years, has established itself as one of India’s leading and rapidly expanding footwear companies. With a diverse portfolio, the brand has consistently adapted to the evolving needs of the market.
Through a robust full-stack manufacturing process and rigorous quality inspections, Asian Footwears has been committed to fostering continuous innovation. The association with MS Dhoni as the brand ambassador further strengthens Asian Footwears’ position in the industry. Dhoni, known for his exceptional leadership skills and indomitable spirit, perfectly embodies the brand’s values and ethos. Alongside Dhoni, Virender Sehwag, another prominent figure from the Indian cricket fraternity, also serves as a brand ambassador for Asian Footwears. The recent announcement follows a significant investment round of INR 225 crore from Motilal Oswal PE, a testament to the brand’s ambition to supply high-quality “Made in India” products to global markets.
Asian Footwears aims to establish a strong presence internationally and position itself as a premium footwear brand. Asian Footwears has garnered widespread acclaim for its latest range of products, including the Ultracore, Twinspring, and Metacushion series. These collections have been highly praised for their aesthetic appeal, functionality, and style. The brand has a strong retail network in India, with over 10,000 stores across the country, and is available on all major e-commerce platforms. Additionally, Asian Footwears has ambitious plans for expanding its network of premium brand stores. Currently, Asian Footwears operates 13 locations in key regions such as Delhi-NCR, Haryana, Uttar Pradesh, and Gujarat.
With MS Dhoni as its brand ambassador, the company aims to reinforce its commitment to delivering dependable and stylish footwear options to consumers. Dhoni’s association with Asian Footwears adds a touch of star power and credibility to the brand, appealing to a wide range of customers. As the brand continues to grow and expand its reach, the partnership with MS Dhoni and Virender Sehwag is expected to play a pivotal role in enhancing Asian Footwears’ market position and further solidifying its reputation as a leading footwear brand in India and beyond.