National Mineral Development Corporation (NMDC), a leading mining company in India, has signed Champion Boxer Nikhat Zareen as its brand ambassador. This move is aimed at promoting the company’s brand and highlighting its commitment to promoting sports and physical fitness among the youth.
Nikhat Zareen is a highly regarded boxer, known for her impressive performance and dedication to the sport. She has won numerous accolades, including the National Boxing Championship, and has represented India in several international competitions. As NMDC’s brand ambassador, Nikhat will help spread the message of the importance of physical fitness and sports among the youth and inspire them to lead a healthy and active lifestyle.
The appointment of Nikhat Zareen is part of NMDC’s corporate social responsibility (CSR) initiatives, aimed at promoting sports and physical fitness among the youth. The company has a long-standing commitment to supporting the development of sports and fitness in the country and has been actively involved in various initiatives to promote sports and fitness among the youth.
Sumit Deb, CMD of NMDC, stated that the company is thrilled to welcome Nikhat Zareen to the NMDC family. Deb further stated that her demeanour is synonymous with NMDC’s brand characteristics of dependability and sturdiness, and that this relationship would contribute to both stakeholders’ total brand identity. On the occasion, Nikhat Zareen stated that it is an honour for her to work with the NMDC to bring respect to the country.
NMDC’s partnership with Nikhat Zareen is expected to raise the profile of the company and highlight its commitment to promoting sports and physical fitness. The company will also work with Nikhat to organize sports events and encourage youth participation in sports activities.
With three automated mines in Chhattisgarh and Karnataka, the company produces more than 35 million tonnes of iron ore per year, making it India’s largest producer and exporter of iron ore. Also, the company operates the country’s only mechanized diamond mine in Panna, Madhya Pradesh. NMDC is in the process of demerging its Nagarnar iron and steel plant and publicly listing the resulting firm by mid-2022.