Philips, the Dutch electronics company, has announced that its domestic appliances division will now operate under a new name, Versuni. The rebranding will affect all of the company’s domestic appliances, including air purifiers, vacuum cleaners, and coffee makers.
According to the company, the new name is inspired by the words “versatile” and “unique,” and reflects the company’s commitment to creating products that are both functional and innovative. The rebranding will also bring all of the company’s domestic appliances under a single brand, which the company believes will help to strengthen its position in the market.
The move is part of a broader restructuring effort by Philips, which is looking to streamline its operations and focus on its core businesses. The company has already sold off its lighting division and is now focusing on healthcare technology and personal care products.
The rebranding is expected to be rolled out globally over the next few months, and the company has already updated its website and social media accounts to reflect the new name. The company’s products will also be rebranded with the new name, and the packaging and branding will be updated accordingly.
The company has stated that the rebranding will not affect the quality or functionality of its products. The products will continue to be designed and manufactured to the same high standards that customers have come to expect from Philips.
The rebranding is also expected to provide the company with a new marketing opportunity. The company will be able to promote its products under a single brand, which is expected to increase brand recognition and consumer trust.
In addition to the rebranding, the company is also launching several new products under the Versuni brand. These include a new air purifier, a cordless vacuum cleaner, and a coffee maker that uses a unique brewing system.
The new air purifier is designed to provide superior air quality, with advanced filtration technology that can remove up to 99.97% of particles from the air. The cordless vacuum cleaner is lightweight and easy to use, with a powerful motor that can quickly and easily clean any surface. The coffee maker uses a unique brewing system that ensures a rich and flavourful cup of coffee every time.