Union Minister of State for Home Affairs, G Kishan Reddy, recently launched the “Visit India Year 2023” initiative, with the aim of promoting tourism in the country. The initiative will be led by the Ministry of Tourism, in collaboration with various state governments, and the private sector. The goal is to increase the number of foreign tourist arrivals to India and boost the tourism industry, which has been hit hard by the COVID-19 pandemic.
The Visit India Year 2023 initiative will feature a range of activities and events, including roadshows, cultural festivals, and food and hospitality events, to showcase India’s diverse cultural heritage and attractions to the world. The focus will be on promoting lesser-known tourist destinations, and improving the quality of infrastructure and services to make travel easier and more comfortable for tourists.
In his speech, Minister Reddy emphasized the need to increase the number of foreign tourist arrivals to India, to support the country’s economy and create employment opportunities. He said, “Tourism has the potential to provide livelihoods to millions of people in India and create a positive impact on the economy.”
The Ministry of Tourism will work closely with state governments to ensure that the initiative is implemented effectively and achieves its goals. The states will be encouraged to participate in the initiative by promoting their unique cultural and natural attractions, and by improving their infrastructure and services to attract more tourists.
The Visit India Year 2023 initiative is a welcome step towards reviving the tourism industry, which has been one of the worst-hit sectors due to the pandemic. The industry has faced a significant decline in the number of tourist arrivals, and many businesses have been forced to close down. The initiative will provide a much-needed boost to the sector, and help to support the livelihoods of those who depend on it.