Reliance Industries Limited, India’s largest conglomerate, has announced a partnership with Sri Lanka’s leading biscuit manufacturer, Maliban. The partnership aims to expand Reliance’s reach in the South Asian market and increase its presence in the biscuit and confectionery segments.
Under the partnership, Reliance will leverage its extensive distribution network and retail presence to increase the availability of Maliban’s popular products in India. In return, Maliban will provide its expertise in the biscuit and confectionery industry to help Reliance expand its portfolio and improve its offerings in these segments.
This partnership is in line with Reliance’s strategy of expanding its presence in the fast-growing South Asian market and increasing its share in the food and beverage segments. The company has been investing heavily in its retail and e-commerce businesses in recent years and this partnership with Maliban is expected to further enhance its position in these segments.
Maliban, which was founded in 1950, is known for its high-quality biscuits, confectionery, and snacks, and has a strong brand presence in Sri Lanka. The company has been expanding its reach in recent years, and the partnership with Reliance is expected to help it further increase its footprint in the region.
The CEO of Reliance Industries, Mr. Mukesh Ambani, expressed his excitement about the partnership, stating that it represents a major step forward in the company’s efforts to expand its presence in the South Asian market. He also emphasized the company’s commitment to delivering high-quality products and services to its customers, and expressed his confidence in the success of the partnership.
Reliance’s FMCG arm’s mission is to provide Indian customers with a plethora of local and globally known consumer brands and product options that offer superior value propositions with great quality. In December 2022, it debuted its packaged consumer products brand, ‘Independence,’ and is developing a specialised and dedicated retail distribution network for its rapidly increasing FMCG portfolio. RRVL manages more than 16,500 own stores and collaborates with over 2 million merchants in Grocery, Electronics, Apparel, Pharmacy, lingerie, home and furnishing, beauty, and personal care.